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● 3 diagnostic slots left / July 2026

I build automation systems for marketing agencies and e-commerce brands.

THE AUTOMATE LAB

Systems that killed $2,200/month of reporting waste in my own e-commerce brand and 15 hours/week of data work inside TIM ($16B rev). 17 years shipping production software. You hire me, not a team.

Book a free fit call →See Example Systems

15 min, no deck, no pitch. We check whether your workflows are worth automating.

TRUSTED BYENI$101.4B REV
TRUSTED BYDECENTRALAND$51M RAISED
TRUSTED BYTIM$16B REV
[ Fig. 1 ]
MANUAL REPORTING → KILLED ·LEAD FOLLOW-UP → AUTOMATED ·CRM UPDATES → INSTANT ·CLIENT ONBOARDING → ONE FORM ·INTERNAL AGENTS → BOOK APPOINTMENTS AT 2AM ·ENI · DECENTRALAND · TIM · AGÜITA ·MAKE · N8N · PYTHON · GA4 ·NO ZAPIER SPAGHETTI ·
THE FOUNDER

One engineer. Same email thread, end to end.

I'm Fabio. 17 years writing production software before The Automate Lab. Backend services, simulations, dashboards. As a contracted engineer: ENI ($101.4B rev), Decentraland ($51M raised), TIM ($16B rev). Then I acquired, ran, and sold Agüita, a stainless-steel bottle brand in Tenerife — imports from China suppliers, a real warehouse, in-house laser engraving, B2B wholesale to hotels and golf courses. The first test bench for these systems. Now I build them for marketing agencies and e-commerce brands.

Most "AI automation" agencies are one Zapier flow away from breaking. I build the way engineers build: error handling, monitoring, version control, rollback. Workflow that saves you 40h/month = engineering. Workflow that costs you a week debugging = duct tape.

You hire me directly. No account manager, no juniors, no handoff to anyone. Whoever scopes your audit ships the system. Same person, same email thread, end to end.

[ FIG. 2 ]
WORKS WITH YOUR STACK

If your stack is here, it can be automated.

HubSpotNotionAirtableMaken8nZapierGA4StripeSlackPipedrive
OUTCOMES

What This Changes

40h
/month manual work killed (Agüita)
$2,200
/month back in the business (Agüita reporting kill)
2→6
client leads/month for a drone startup. tripled in 30 days.
1 form
replaces 6 onboarding steps. one form.
15h
/week of data work killed at TIM ($16B rev)

Your numbers depend on your workflows. that's what the audit is for.

/ WHAT I BUILD
[ FIG. 3 ]

What I actually build.

I map your manual workflows, kill the ones that shouldn't exist, and replace the rest with systems that run without you. Same approach I used to kill 15 hours/week of data work at TIM.

  • Lead capture, routing, and follow-up automation
  • Client onboarding flows that run on a single form
  • Reporting dashboards that run themselves
  • One founder, full-stack execution, no handoffs
CAPABILITIES

What I Build

[ FIG. 4 ]

Lead Capture + Follow-Up

→ Stop losing the 1 to 3 inbound leads a week that ghost because nobody replied in time. answered in under 5 minutes, every time.

Maken8nHubSpotSlack
[ FIG. 5 ]

Automated Reporting

→ Your Monday numbers in your inbox at 7am. 6 hours/week back to the founder.

GA4PythonSheetsMake
[ FIG. 6 ]

Client Onboarding

→ Onboard a new client in 10 minutes. one form fires contract, invoice, welcome, workspace, channels. all six.

TypeformMakeNotionStripe
[ FIG. 7 ]

AI Receptionist (and other internal agents)

→ Books appointments at 2am. answers your top 5 questions in your voice. never sleeps.

The AI agents capability orchestrates lead capture, reporting, onboarding, and landing pages.
n8nMakeZapierAI Agents
[ FIG. 8 ]

Landing Pages & Web Systems

→ When your funnel needs a page, I build the page. not the agency thing.

Next.jsTailwindPythonAstro
CASE STUDIES

Three systems, three measurable kills.

[ FIG. 9 ]

CASE-LOG / 01

Agüita / $2,200/month + 40 hours/month killed

Problem: Agüita, the stainless-steel bottle brand I acquired, ran, and later sold in Tenerife — physical stock, B2B wholesale, a small team — was paying around $2,200/month for a marketing assistant whose job was mostly pulling GA4 numbers into a weekly slide. 40 hours a month on a report nobody read carefully.

System: Make scenario pulls GA4 dimensions on schedule → writes to a Google Sheet master → weekly digest emailed every Monday 7am. Error alerts to Slack on failure.

Tools: MakeGA4SheetsSlack

Result: $2,200/month recovered. 40 hours/month of manual reporting gone. Runs unattended since launch.

[ FIG. 10 ]

CASE-LOG / 02

TIM ($16B rev) / 15 hours/week of data work, gone

Problem: While I was a contracted engineer inside TIM ($16B revenue), my team was burning 15 hours a week on the same data-crunch: pulling, cleaning, reconciling, exporting. Manual every Monday.

System: Scheduled Bash cron → Python scripts pull from source systems → clean, reconcile, validate → write outputs in the same downstream format. Logs to disk. Failure alerts before anyone notices.

Tools: PythonBashCronCSV/Excel

Result: 15 hours/week removed. ~60 hours/month of senior analyst time recovered. Monday bottleneck eliminated.

[ FIG. 11 ]

CASE-LOG / 03

Drone startup / leads tripled in 30 days

Problem: A drone-services startup was landing 2 new client leads a month, all from word of mouth. No outbound, no pipeline, and the founder was flying shoots all day — zero time left for prospecting.

System: Apollo scrapes and filters target companies → OpenAI writes a personalized opening line per prospect → Mailgun sends the sequence with reply detection → replies land in Pipedrive, tagged and ready. Built and delivered in 30 days.

Tools: ApolloOpenAIMailgunPipedrive

Result: Monthly client leads tripled (2 → 6) in the first 30 days. The founder's only job left in the loop: answering warm replies.

Three real systems: one in the brand I owned and later sold, one under contract inside TIM, one for a client. Numbers verified, no relative metrics, no rounded-up vanity.

THE OPERATIONAL WASTE AUDIT

Start with a paid Operational Waste Audit.

Before I quote a project, I map the one workflow that costs you the most. You get a one-page breakdown: how it runs today, the hours and dollars it burns every month, and a straight yes/no on whether automating it pays back inside 90 days.

What you get:

  • →A one-page map of your highest-value workflow.
  • →The measured time and cost of doing it manually, per month.
  • →Yes/no on 90-day payback, with the number behind it.

From $750. Credited in full against your project if you start within 30 days.

Book a free fit call →

Book the free fit call first. If we're a fit, the audit is the next step.

PROCESS

How The Automate Lab Works

01

Diagnose

I map your current systems and every manual process eating your week.

02

Design

I architect the automation blueprint: what gets automated, integrated, and cut.

03

Build

I build and deploy your systems. you review, I refine, it goes live.

04

Launch

Systems go live and I monitor performance, optimising what matters.

BELIEFS
Most agencies sell you complexity. I sell you back your week.

Automate it or stop complaining about itSystems > heroicsEngineering, not duct tapeReplace the stack, don't add to it

INVESTMENT

The Operational Waste Audit starts at $750.

One page, your highest-value workflow mapped, and a yes/no on 90-day payback with the number behind it. Credited in full against your project if you proceed within 30 days. Projects from $5,000 depending on scope and stack (typical range $8,900–$13,300). Retainer from $1,500/month after the first delivered system.

FAQ

Common questions.

What if I want to maintain this myself later?
Every system ships with documentation, version-controlled code, and a 30-min handoff session. If you have a developer in-house, they can take it over. If not, retainer is available.
How long until I see results?
Most lead-routing and reporting systems are live within 2–3 weeks of the audit. Larger onboarding or multi-stack integrations are 4–8 weeks. The first measurable outcome appears in the first week after launch.
What if my stack isn't on your list?
The 10 tools listed are common. I work with anything that has an API or a webhook. Mention your stack on the fit call; if it's not feasible, I'll tell you on the spot.
Do you do retainer / ongoing optimization?
Yes. After your first system is delivered, retainer starts from $1,500/month for ongoing monitoring, optimization, and new automation work. Month-to-month, no annual commitment.
Will the call be a sales pitch?
No. The free fit call is 15 minutes to see whether your workflows are worth automating. If they are, the paid Operational Waste Audit is the real diagnostic, and you leave with a written deliverable either way. No follow-up sequence.
READY?

Book a free fit call.

Fifteen minutes to see if your workflows are worth automating. If they are, the next step is a paid Operational Waste Audit: a one-page map, the cost of your manual work, and a yes/no on 90-day payback.

Book a free fit call →

15 minutes, real workflow, real numbers. No deck, no pitch.

Audit from $750 (credited against your project). Projects from $5,000. Retainer from $1,500/month.

OPERATIONAL
[ Fig. 13 ]
The Automate Lab / automation systems for marketing agencies & e-commerce brands