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● 3 diagnostic slots left / May 2026

Replace 40 hours/month of operational waste with systems that ship.

THE AUTOMATE LAB

I build automation for founder-led businesses. 17 years shipping production software, now pointed at the manual work eating your week. You hire me, not a team.

TRUSTED BYENI$101.4B REV
TRUSTED BYDECENTRALAND$51M RAISED
TRUSTED BYTIM$16B REV
[ Fig. 1 ]
MANUAL REPORTING → KILLED ·LEAD FOLLOW-UP → AUTOMATED ·CRM UPDATES → INSTANT ·CLIENT ONBOARDING → ONE FORM ·INTERNAL AGENTS → BOOK APPOINTMENTS AT 2AM ·ENI · DECENTRALAND · TIM · AGÜITA ·MAKE · N8N · PYTHON · GA4 ·NO ZAPIER SPAGHETTI ·

One engineer. Same email thread, end to end.

I'm Fabio. 17 years writing production software before The Automate Lab. Backend services, simulations, dashboards. As a contracted engineer: ENI ($101.4B rev), Decentraland ($51M raised), TIM ($16B rev). As solo agency now: Agüita in Tenerife. Energy, Web3, SaaS, and one small shop on a Spanish island.

Most "AI automation" agencies are one Zapier flow away from breaking. I build the way engineers build: error handling, monitoring, version control, rollback. Workflow that saves you 40h/month = engineering. Workflow that costs you a week debugging = duct tape.

You hire me directly. No account manager, no juniors, no handoff to anyone. Whoever scopes your audit ships the system. Same person, same email thread, end to end.

[ FIG. 2 ]

If your stack is here, it can be automated.

HubSpotNotionAirtableMaken8nZapierGA4StripeSlackPipedrive

What This Changes

40h
/month manual work killed (Agüita)
$2,200
/month back in the business (Agüita reporting kill)
<5min
lead response. was 2 hours. now this.
1 form
replaces 6 onboarding steps. one form.
15h
/week of data work killed at TIM ($16B rev)

Your numbers depend on your workflows. that's what the audit is for.

[ FIG. 3 ]

What I actually build.

I map your manual workflows, kill the ones that shouldn't exist, and replace the rest with systems that run without you. Same approach I used to kill 15 hours/week of data work at TIM.

  • Lead capture, routing, and follow-up automation
  • Client onboarding flows that run on a single form
  • Reporting dashboards that run themselves
  • One founder, full-stack execution, no handoffs

What I Build

[ FIG. 4 ]

Lead Capture + Follow-Up

→ Stop losing the 1 to 3 inbound leads a week that ghost because nobody replied in time. answered in under 5 minutes, every time.

Maken8nHubSpotSlack
[ FIG. 5 ]

Automated Reporting

→ Your Monday numbers in your inbox at 7am. 6 hours/week back to the founder.

GA4PythonSheetsMake
[ FIG. 6 ]

Client Onboarding

→ Onboard a new client in 10 minutes. one form fires contract, invoice, welcome, workspace, channels. all six.

TypeformMakeNotionStripe
[ FIG. 7 ]

AI Receptionist (and other internal agents)

→ Books appointments at 2am. answers your top 5 questions in your voice. never sleeps.

The AI agents capability orchestrates lead capture, reporting, onboarding, and landing pages.
n8nMakeZapierAI Agents
[ FIG. 8 ]

Landing Pages & Web Systems

→ When your funnel needs a page, I build the page. not the agency thing.

Next.jsTailwindPythonAstro

Three engagements, three measurable kills.

[ FIG. 9 ]

CASE-LOG / 01

Agüita / $2,200/month + 40 hours/month killed

Problem: Agüita, a one-person business in Tenerife, was paying around $2,200/month for a marketing assistant whose job was mostly pulling GA4 numbers into a weekly slide. 40 hours a month on a report nobody read carefully.

System: Make scenario pulls GA4 dimensions on schedule → writes to a Google Sheet master → weekly digest emailed every Monday 7am. Error alerts to Slack on failure.

Tools: MakeGA4SheetsSlack

Result: $2,200/month recovered. 40 hours/month of manual reporting gone. Runs unattended since launch.

[ FIG. 10 ]

CASE-LOG / 02

TIM ($16B rev) / 15 hours/week of data work, gone

Problem: A team inside TIM ($16B revenue, 2024) was burning 15 hours a week on the same data-crunch: pulling, cleaning, reconciling, exporting. Manual every Monday.

System: Scheduled Bash cron → Python scripts pull from source systems → clean, reconcile, validate → write outputs in the same downstream format. Logs to disk. Failure alerts before anyone notices.

Tools: PythonBashCronCSV/Excel

Result: 15 hours/week removed. ~60 hours/month of senior analyst time recovered. Monday bottleneck eliminated.

[ FIG. 11 ]

CASE-LOG / 03

Lead response: 2 hours to under 5 minutes

Problem: B2B SaaS team, Series A, ~25 people, US-based. NDA, so no logo. Inbound leads sat in a shared inbox for 2 hours on average before anyone replied. 1-3 hot leads per week were ghosting because the rep on rotation was on a call, in a flight, or just buried. Pipeline was leaking and nobody could point at where.

System: Webhook from the form fires into a Make scenario. Clearbit enrichment runs first, so the rep sees company size and stack before they open Slack. Routing logic picks the assigned rep by territory, drops a DM with the enriched payload, and creates the HubSpot deal in parallel. Auto-acknowledge reply goes to the lead inside 60 seconds. Rep takes the human conversation from there.

Tools: MakeClearbitHubSpotSlackWebhooks

Result: Average response time: under 5 minutes. Zero late-stage leads dropped in the first 60 days post-deploy. The 1-3 inbound/week that used to ghost now get an acknowledgement before the rep even sees the Slack ping. No revenue number here. NDA, and I don't invent dollar figures.

Three real engagements. Named where I have permission. Numbers verified, no relative metrics, no rounded-up vanity.

How The Automate Lab Works

01

Diagnose

I audit your current systems and map every manual process eating your week.

02

Design

I architect the automation blueprint: what gets automated, integrated, and cut.

03

Build

I build and deploy your systems. you review, I refine, it goes live.

04

Launch

Systems go live and I monitor performance, optimising what matters.

Most agencies sell you complexity. I sell you back your week.

Automate it or stop complaining about itSystems > heroicsEngineering, not duct tapeReplace the stack, don't add to it

Projects start at $3,200.

One system, built end-to-end, starts at $3,200. Most engagements land at $8,900–$13,300, roughly the cost of 2 weeks of the wrong hire, except the system keeps running after week 2. Retainer from $2,100/month once the first system is live. The 30-minute Operational Waste Audit is free.

Common questions.

What if I want to maintain this myself later?
Every system ships with documentation, version-controlled code, and a 30-min handoff session. If you have a developer in-house, they can take it over. If not, retainer is available.
How long until I see results?
Most lead-routing and reporting systems are live within 2–3 weeks of audit. Larger onboarding or multi-stack integrations are 4–8 weeks. The first measurable outcome appears in the first week after launch.
What if my stack isn't on your list?
The 10 tools listed are common — but I work with anything that has an API or a webhook. Mention your stack on the audit call; if it's not feasible, I'll tell you on the spot.
Do you do retainer / ongoing optimization?
Yes. After your first system is delivered, retainer starts from $2,100/month for ongoing monitoring, optimization, and new automation work. Month-to-month, no annual commitment.
Will the call be a sales pitch?
No. The 30-minute Operational Waste Audit is exactly that. I map the manual work eating your week. You leave with a written recommendation either way. No follow-up sequence.

Turn manual work into systems that ship.

Book the free Operational Waste Audit. I map your workflows and show you exactly which hours per month are recoverable, with the dollar figure attached. you leave with a number, not a pitch.

Book a Call

30 min / no deck / no pitch. you bring the workflow, i map what's worth automating

Engagements start at $3,200 per system. The Operational Waste Audit is free. No follow-up sales sequence.

OPERATIONAL
[ Fig. 13 ]
The Automate Lab / automation systems for founder-led businesses